“…. Durango Bike Company (DBC) cuts through the bike industry’s nonsense and simply sells high-quality, locally handmade bikes that absolutely shred.”
– Bike Magazine Pure Metal
There is no hype. We don’t answer to investors and our bikes don’t come in metal containers. Our marketing department does not drive our design; our design comes from our desire to perform. We are mountain bikers handbuilding the best bikes for every size, rider and terrain right here in the USA. Durango is a different bike, a different company, a different experience. Come to Durango Colorado to see your bike being built, ride your bike out our front door or have it delivered to a Colorado trail, we can handle the details.
Designing and testing bikes in Durango, Colorado forces a bike builder to consider everything on the bike. Can it climb? Can it descend? Can it bunny hop a fallen log? Can it take a tight switchback? Can it take slippery roots? Can it take a washed out, weather stricken trail? Can it take a rocky descent? Can it take a flowy fast trail with a smidge of loom? If it can’t then it better go back to drawing board…because every trail in and around Durango has a little or a lot of that to offer.
It took some serious convincing to jump back into the mountain bike manufacturing business again. Big brand corporations have changed the industry so drastically from what we knew, attending Interbike only reinforced our disappointment, banners proudly fly from the rafters “Think Bikes, Think Taiwan”. With all of our creativity there was no way we could take our design ideas, our jobs, or manufacturing to another country and let the chips fall where they may in a foreign country like almost ALL the bike manufacturers do today. Our bikes had to be made here in the U.S. and the conventional way to manufacture had to be challenged or we couldn’t sign on. DBC wouldn’t compete for the same market share that mass production was chasing. DBC would create their own niche of riders that didn’t want nonsense bikes or crazy suspension gadgetry but riders that wanted to get out there, ride any trail, anywhere, any day, and in any weather condition. Not overthink their components, overthink their obstacles, or overthink their ability…just get out there, shred the trail and offer autographs over a beer and nachos at the end of the day.